‘Imbibe Intelligently’ and ‘Drive Mindfully’ — West Hollywood’s Social Responsibility Campaigns

The City of West Hollywood is expanding its social responsibility campaign, “Imbibe Intelligently,” and launching its “Drive Mindfully” lawn and window sign campaign reminding drivers that “we’re all in this together” and to “look out for each other on the road.”

The city and the West Hollywood Sheriff’s Station are also getting the word out about an upcoming Sheriff’s Department DUI checkpoint in West Hollywood on Friday.

“The city is dedicated to encouraging social responsibility

and maintaining a safe community free from the harms of overconsumption and distracted driving,” said West Hollywood Mayor John D’Amico. “Let’s all look out for one another and for ourselves and make it to our destinations safely.”

The city’s Imbibe Intelligently social responsibility campaign was first launched in June 2019 as a series of colorful social media graphics with tips aimed at raising awareness about social responsibility and promoting safety regarding alcohol and overconsumption for people enjoying the city’s many bars, restaurants, lounges, nightclubs, and adult recreational venues.

The first phase of this integrated marketing campaign consisted of a series of brief tips created for Pride Weekend social media distribution using a two-word main tip with a follow-up suggestion.

  • Imbibe Intelligently tips are:
  • Measure it: Set a limit and keep count of your drinks.
  • Control it: Just like fitness, make a goal to be responsible.
  • Eat it: A full stomach slows the alcohol down.
  • Hydrate it: Alcohol dehydrates, quench your thirst with water.
  • Pace it: Cultivate those cocktails by sipping, not gulping.
  • Pause it: Take a breath and enjoy the moment.
  • Switch it: For every drink, order a glass of H20
  • Reduce it: Opt for lower-alcohol alternatives.
  • Table it: Avoid salty snacks that make you thirsty.
  • Ride it: Set a designated driver or grab a ride share.
  • Leave it: Valuables are valuable, keep them at home.
  • Friend it: Buddy-up and look out for one another.
  • Protect it: Always practice safe sex.

The city has announced that it is now expanding this effort with a second phase and will begin distributing a series of materials, such as postcards and drink coasters with these tips, to be distributed in restaurants and nightlife establishments reminding patrons to consume responsibly. Imbibe Intelligently information and graphics can be viewed at www.weho.org/socialresponsibility.

The city’s Drive Mindfully campaign launches this month and includes lawn signs, social media graphics, and messages that encourage drivers, bicyclists, and pedestrians to look out for one another on the roads.

“I’m excited that we’re taking additional proactive steps in the City of West Hollywood to promote safety and cooperation for drivers, bicyclists, and pedestrians,” said West Hollywood City Councilmember Lindsey Horvath. “With our Drive Mindfully campaign, we’re getting the word out with brightly colored signs throughout the city that remind everyone ‘we’re all in this together’ and that safety must come first. When we focus on driving instead of texting, when we move over for bicyclists to have room to ride, when we remember to use our turn signals, and when we stop for people in crosswalks, we’re each doing our part to be mindful and look after one another and this helps to encourage kindness, respect, and ultimately safety in our community.”

The Drive Mindfully campaign features the slogans:

  • Pass Peacefully: Sometimes we all have to go around.
  • Focus on the Road Ahead: Others are counting on you.
  • Visualize Your Turn Signal: Let others know where you’re trying to go.
  • Go with the Flow: We’re all trying to get somewhere.
  • We’re All in This Together: Look out for each other on the road.
  • Focus on the Journey: Don’t get distracted by your phone.

A limited number of free lawn signs with ground stakes are available to community members in-person at West Hollywood City Hall, located at 8300 Santa Monica Blvd. Lawn signs will also be distributed at the next regular meeting of the West Hollywood City Council on Sept. 23 at 6:30 p.m. at the City Council Chambers located at 625 N. San Vicente Blvd. More information about the Drive Mindfully campaign is available at www.weho.org/drivemindfully.

The city is also getting the word out that the Sheriff’s Department’s Traffic Services Detail will be conducting a DUI (Driving Under the Influence) checkpoint in West Hollywood on Friday from 6 p.m. to 2 a.m. In addition to removing intoxicated drivers from the roads, a focus of publicizing DUI checkpoints in advance is to increase awareness of the dangers of impaired driving and to encourage sober designated drivers.

Together, the Sheriff’s Station and the city’s Code Compliance Division work with the Alcoholic Beverage Control (ABC) to educate businesses and work collaboratively on alcohol-related issues. The Sheriff’s Station has a Community Impact Team that actively patrols bars, nightclubs, and hotels. Its Entertainment Policing Team focuses on entertainment- and alcohol-related law enforcement issues in the city in order to prevent alcohol-related incidents.

One transportation alternative for people enjoying the multitude of entertainment venues in West Hollywood is the PickUp, which is an alternative to driving. For details, please visit www.wehopickup.com. In addition, Cityline operates free Saturday evening service to and from Hollywood and Highland where riders can connect with the Metro Red Line. For details, please visit www.weho.org/cityline.


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chloe
Guest

I have to laugh. The people who are imbibing and driving are not, for the greater part – doing it with mindful, intelligent motives. And it’s too little too late. Try cracking sown on purveyors of booze and watching the very l o0aded get into a c ar and rive. DOn’t you all get sick of these gentle P/C terms when a body car crash is anything but. Pass peacefully. I really imagined the Age of Aquarius has come and gone. And now that weed is legal (and it should be) people who don’t get it at all (young and… Read more »

hifi5000
Guest
hifi5000

A campaign like this should have been done a long time ago.Long-time residents of West Hollywood already know what to do when out and about. It’s the new residents and many visitors that is the problem. Visitors come to the city to have a good time,but in the process throw out common sense.The idea of staying safe and not bothering their follow peers just get thrown out the window. Many of the city’s residents are renters,so they don’t have the incentive to keep their surroundings and neighboring citizens in mind and safe.They know they won’t be in the city for… Read more »

08mellie
Guest
08mellie

This is ridiculous. AND here’s a ridiculous get the scooters off the sidewalks solution – SPEED BUMPS AND HUMPS ON THE SIDEWALK. Why not?

kab1200
Guest
kab1200

Is this supposed to be new information? Sheesh, we all know this stuff. Here is the problem, you have younger people who really don’t care about anyone but themselves. Instead of using the old rules of the road, to them there are no rules. I have no problem with bikes or scooters on sidewalks, but what happened to yelling , “on your right”, etc when passing a pedestrian, and slowing down. Same in cars, I saw some young guys in a BMW, run a red pedestrian light with a lot people waiting to cross, and then later, they cut me… Read more »

Vigilant
Guest
Vigilant

Our “law enforcement” is clearly not tuned into this. It would seem as a “broken windows” approach to accomplishing safe streets. Let’s have DO GOOD work by law enforcement rather than FEEL GOOD pablum dispensed in city narratives.

Tom
Guest

You need to put a geofencing around West Hollywood get all the scooters off the sidewalk which nearly hit people they don’t seem to care they think they have the right away on the sidewalk what’s going to happen is it the rest of the people are going to take these people right off the sidewalk and throw them right off in the street you’re setting yourself up for a lot of problems here

Vigilant
Guest
Vigilant

Campaigns designed by more consultants would be unnecessary if folks just slowed down, took a breath and used the time in their vehicles to decompress away from their gadgets. Likewise, folks walking could become more aware of themselves and their surroundings. Whatever your destination you will arrive in one piece with peace of mind.

Theo Wilson
Guest
Theo Wilson

How about teaching pedestrians (in all of L.A.) to be mindful? The carelessness in which people cross the street in this city is mind blowing; I’ve lived here since 2002 and still don’t understand the idea of just walking across a street full of moving cars because you’re “entitled” to the right of way – it’s worse to raise kids that way and I’ve seen many parents crossing with their kids not even thinking about look both ways.

Jose
Guest
Jose

How about making the roads more safe rather than, “how many items can we throw at drivers before they hit them!” Our roads are becoming Disney Land dodge park.

Tom
Guest
Tom

Focus on the road lawn signs? Hmm, oxymoron much? Why not post big signs reading “don’t read this sign!”

Andrea
Guest
Andrea

This is wonderful! I love the graphics and the messages are great. Well done!!

Ham
Guest
Ham

such nonsense. perhaps some enforcement is the solution?????