Planning Commissioners Struggle to Define What ‘Exemplary Design’ Means

The Design Review subcommittee of West Hollywood’s Planning Commission delayed defining what the word “exemplary” should mean in terms of architectural design standards during a special meeting on Thursday, opting instead to give that task to the new Design Team the city’s Planning and Development Services Department expects to hire within the next few months.

Planning Commissioners and the public alike have been requesting a definition for “exemplary” for years. Those calls have grown more urgent in recent months when several Commissions have rejected projects, at least in part, because they felt the designs were not “exemplary.”

Merriam Webster’s Dictionary defines “exemplary” as “deserving imitation” or “deserving imitation because of excellence.” However, Gwynne Pugh, the city’s current urban designer, felt the word should merely mean “good” as far as the city’s design standards go. Commissioner Sue Buckner suggested it should mean “better than good.”

Pugh and WeHo-based architect Ed Levin explained the city began using the term “exemplary” about 15 years ago simply as a way to encourage better designs. The late John Chase, who was then the city’s urban designer, would tell architects something wasn’t “exemplary” to nudge them to try harder with their designs.

At first, there were no specific parameters for “exemplary,” but over time, to discourage multi-story commercial projects with flat front façades (i.e., just a tall, straight wall), the city gave “exemplary” status to projects that incorporated a six-foot step-back on the upper floors, thereby breaking up that flat front façade.

After Chase’s death in 2010, the city continued using the term “exemplary.” However, its use became more arbitrary and gradually evolved to mean something closer to “extraordinary.”

Commissioner Rogerio Carvalheiro, an architect by profession, was one of the Planning Commissioners pushing for a definition of “exemplary.” However, he said after learning the history of the city’s use the term, the lack of a definition no longer bothers him. He is content to allow the city’s Design Team to determine it once they are hired. 

However, deciding what is “exemplary” is subjective. As Commissioner John Altschul noted, what’s “exemplary” to one person may be “average” to another, so finding words to define “exemplary” design will be a challenge.

Levin, who served on the Architectural Commission of the City of Beverly Hills for six years in the early 2000s, noted Beverly Hills solved the subjective problem by coming up with a quantifiable modulation standard. Levin reported Beverly Hills requires a certain percentage of a building’s front façade be broken up and leaves it to the architect to decide how to break it up. That percentage varies from project to project, but is determined by the width and height of the building.

Resident Lynn Russell urged that neighborhood compatibility should be a consideration in whatever definition of “exemplary” they ultimately devise. 

“It’s not only the design of the building, but how it has a place and spirit of place in the neighborhood that makes it cohesive,” Russell said. “These can be complete opposite stylistic things . . . everyone has different tastes, but you always know when something has been tastefully done.”

Rear Setbacks on Sunset       

Following the Design Review meeting, the full Planning Commission met briefly and voted unanimously to extend rear setbacks from five feet to ten feet on commercial properties on Sunset Boulevard that abut residential properties. A setback is the distance from the property line to the beginning of the building.

The purpose of this change is to create a larger buffer zone between big commercial buildings and neighboring residential areas. It also allows for more landscaping opportunities in the buffer zone. About 100 parcels on Sunset will be affected by the change.

Commissioners John Altschul and Sue Buckner recused themselves from the vote as they both live within 500 feet of Sunset Boulevard.


6 Comments
  1. A neighbor went through two architects and three designs before the planners found what they “liked”. And, that process took two years. Time must move at a different rate at City Hall.

  2. For essentially 15 years, folks making decisions about the architectural values of development projects in West Hollywood have appeared oblivious to increased knowledge of what constitutes excellent, remarkable architecture whether subtle or bold in presence. Lacking conversational tools of the subject matter some prefer to argue that seemingly esoteric points don’t concern them rather than getting to the heart of architectural values and livable context. They appear to have little ambition to open their eyes to enlightenment seeming to prefer a series of boxes to check and formulas to maintain. What makes these folks afraid to know?

    Gwynne Pugh refers to “fabric” architecture of character and presence in terms of being able to identify architecture that complements our neighborhoods, enhances the livability of our communities and is well built

    Reinaldo Herrera expressed:
    “TASTE IS INNATE,
    YOU DON’T LEARN TASTE,
    YOU LEARN HOW TO LOOK AT THINGS.”

    All levels of stakeholders can increase their ability to look at things and hopefully build their bank of knowledge through curiosity. Only then will our city will be the better for it. It’s not only about adding housing units as one commissioner continually maintains as a fall back position but whether or not they provide a lasting sense of place and a spirit of place.

  3. What a gloriously delicious exercise in futility when artistic egos start battling subjectivity. Architecture is an art form, and as such its beauty is in the eye of the beholder. When I read of planning commissioners injecting their views on such matters as color, I realize that the train has derailed.

    My observation is that WeHo officialdom wants to create a definition of exemplary which creates cartoonish buffoonery in local architecture, much like the skyline of London in recent years. But again, that’s just my subjective take on the art that is architecture. I would never wish to impose my personal taste on a city at large. Where one person has a hankering dusty English cottage, another yearns for minimalism.

  4. The word has been overused for years. But now I know it’s original intent, and that was a good thing, then.

    Yes, design is subjective, but “exemplary” design doesn’t always function well for its intended use. Sometimes “exemplary” design seems more important to city officials and design reviewers than functionality, livability or compatibly. Exemplary design, as described here, can get in the way of an exemplary project.

    I’m glad the Commissioners seem willing to expand their design vocabulary.

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