Developer Seeks Community Input on Plans for New Hotel on Sunset Boulevard

Illustration of the hotel project proposed for 8850-8878 Sunset Blvd. (Morphosis Architects)

Residents of the West Hollywood North neighborhood got an opportunity Tuesday night to look at plans for a new hotel to be built on lots at 8850-8878 Sunset Blvd., bordered by San Vicente Boulevard and Larrabee Street.

The developer, Silver Creek Development Co., is proposing a 15-story building (200 feet high) with 115 hotel rooms, a spa and gym, and outdoor pool, restaurants and lounges and a new space for the Viper Room, the rock n roll era legend that now sits on the site. It also would include 31 condo units and an additional 10 units set aside for lower income people. There would be 300 parking space with access to parking from San Vicente and exits onto Larrabee Street.

The developer is proposing east- and west-facing digital signs of about 820 square feet on the Sunset Boulevard façade and a north-facing sign of about 50 square feet. There currently is a static billboard on the property.

The architect of the project is Morphosis with Thom Mayne and Arne Emerson serving as the lead architects. The developer sought submissions from 12 architecture firms before settling on Morphosis, which has offices in Los Angeles and New York City.

Other businesses on the block are the Aahs costume store, Bar Code barber shop, the Liquor Market and Ta-Ke Sushi and Amarone restaurants. It also includes a lot at 1029 Larrabee just south of the intersection with Sunset. The businesses are housed for the most part in one-story buildings.

At the Tuesday event Silver Creek sought feedback from residents that it will consider as it finalizes the project design. It then will go to the West Hollywood Planning Commission’s Design Review Subcommittee for review before being presented to the full Planning Commission.


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Cino
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Cino

Love the white building…the other one looks like a raggedy nest.

UCSBGRAD
Guest
UCSBGRAD

The white building looks like a giant pacman and the other building a ghost the pacman is eating.

UCSBGRAD
Guest
UCSBGRAD

I’m usually all for progress but this is ugly as they get. If this gets approved someone needs to check the bank accounts of the city council members because only bribes could get this past the council.

j.b.
Guest
j.b.

I think the architects should try harder and do something “edgy” . . .

Neilan Tyree
Guest

Poor Book Soup is going to be right next door to THIS nightmare? Haven’t they suffered enough? Yeesh.

lionsinhollywood
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lionsinhollywood

No please noooo!!

Mark Cappelletty
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Mark Cappelletty

Who will come to the Sunset Strip if you tear down all its landmarks in favor of hideous, non-practical architecture which is just masturbation on the part of the developers and the arhitects? This is a monstrosity and an embarrassment.

Steve
Guest
Steve

The landmark to protect is the place where Britty Spears shaved her head. Need to save that strip mall landmark!

JJ
Guest
JJ

Landmarks? The whole block is one big ugly dump and has been for years! Nothing worth saving. The Viper Room had some buzz about a 20 years ago but that’s about it. I’m not thrilled with this design..but saying that we need to preserve what is currently there is ridiculous.

Upset Resident
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Upset Resident

This makes me sick. LA has no pride in their history. All these developers want to do is tear down everything. 10 units for low income people? How generous. I would love to see what their idea of low income is. If you keep tearing down everything there is to do on Sunset to build hotels nobody is going to stay in them. Especially when they are that hideous.

Manny Gouveia
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Manny Gouveia

LOVE it! This city needs a refresher with modern buildings. All this studio crap and apartment buildings /small houses in this city are ugly. Time to hit the reset and price out all the complainers.

Crazed Sunset
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Crazed Sunset

You are absolutely correct about London. The future generations, if there are any around that haven’t been suffocated or drowned by global warming, may well be confounded by what happened to the centuries of revered architecture. Is the culprit sex, drugs and rock & roll? How did folks take leave of their senses? Perhaps we should be erecting 100 +story selfies on audio/digital screens and papering the walls with financial statements. Wispy trees are springing out of rooftops rather than the ground There are fortunately, some great architects that can embrace the classical and the 21st century, unfortunately they haven’t… Read more »

J Simmons
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J Simmons

Another new Hotel?

The “artist’s rendering” is impossible to relate to reality of the finished project.

Philippe Mora
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Philippe Mora

To paraphrase Churchill, in the morning we will be sober, but this “development” will still be ugly. Its PR wordplay in the Orwellian vein with chutzpah sauce to call these kind of things developments. They are retrogressions.

Crazed Sunset
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Crazed Sunset

And the planners call themselves planners? This is out of control for no one in Community Development seems to envision the possibilities of Sunset Blvd. or have any concept as to what would be interesting in an evolutionary scheme incorporating the historic remaining structures. If they have ideas they are not sharing them. The plan seems akin to throwing darts at a board and forever hiring outside consultants who are happy to take their myopic money and run. The developers each present their “Look at Me, You Can’t Top This Concept”. The hotels crowd in, the construction site becomes endless,… Read more »