Reality TV stars and their wanna-be’s clustered in and outside of Tom Tom’s last night to celebrate the new bar in WeHo’s Boystown whose soft opening last night was itself a celebration of a controversial right-wing English newspaper publisher and its gossip website and TV programming.
Tom Tom is named after Tom Sandoval and Tom Schwartz, employees of Lisa Vanderpump’s Sur restaurant and stars in “Vanderpump Rules,” a Bravo show that focuses on the romantic, sexual and other exploits of the restaurant’s staff. It is Vanderpump’s third business in West Hollywood. In addition to Sur on Robertson Boulevard near Melrose, the “Real Housewives of Beverly Hills” celebrity and her husband, Ken Todd, also own PUMP, a bar and restaurant on the southeast corner of Santa Monica and Robertson, only a few hundred feet from Tom Tom.
“It’s just been an extraordinary journey,” Lisa told DailyMailTV at the event. “When you see inside, it’s like you’ve been transported into another world.”
According to the Daily Mail, Tom Tom has been in the works for more than a year. It is located at 8932 Santa Monica Blvd. between Emerson Locksmith and the still-under-construction Bottega Louie. Tom Tom replaces Showtime, a men’s apparel store focused on a gay male audience, which has moved to the south side of Santa Monica Boulevard. Emerson Locksmith, a longtime West Hollywood business, recently announced it is moving to 406 N. La Cienega Blvd. Its opening and the upcoming opening of Bottega Louie have prompted complaints by some that the area known as Boystown is losing its gay identity.
“Last year, Vanderpump offered Sandoval and Schwartz a chance to go into business– they both agreed to put in $50,000 each for 5% stake in the bar,” the Daily Mail reports.
Last night’s event was billed as the summer party for the DailyMail.com and DailyMailTV. DailyMailTV is a daily syndicated series from Stage 29 Productions that launched last Fall across the United States. The event attracted celebutants such as Blac Chyna, Spencer and Heidi Pratt and Rachel McCord along with most of the employees of Sur. It featured a DailyMailTV and DailyMail.com branded step and repeat stage on the sidewalk outside. According to the Daily Mail, the formal opening of Tom Tom will be at the end of this month.
DailyMail.com is owned by the U.K.’s Daily Mail and General Trust, whose chairman and controlling shareholder is Jonathan Harmsworth, the 4th Viscount Rothermere. The right-of-center newspaper’s Wikipedia profile documents criticism of the Daily Mail for “its unreliability, as well as printing of sensationalist and inaccurate scare stories of science and medical research and of copyright violations.” It also has been criticized for publishing stories and cartoons criticized by some as anti-Semitic, homophobic and racist. Under editor-in-chief and publisher Martin Clarke, DailyMail.com has attempted to differentiate itself from the newspaper with more of a focus on gossip and popular news.