Visit West Hollywood, the city’s travel and tourism agency, has taken on a new name and unveiled a new logo. Going forward, Visit WeHo will be known as the West Hollywood Travel + Tourism Board.
In an announcement of the change, Tom Kiely, the organization’s president and CEO, said “As our organization worked to promote the destination in key international markets, it became clear that the local nickname of ‘WeHo’ represented in our former logo was misunderstood and unrecognizable to those outside of our area.”
The announcement said “the new logo includes the city’s full name, West Hollywood, which better supports the organization’s mission of positioning West Hollywood, California as a first-choice destination for visitors traveling to the Los Angeles area.”
West Hollywood Travel + Tourism Board worked with Destination Analysts on study of the awareness and perception of “WeHo” and “West Hollywood” in key national and international markets.
“Findings confirmed that only 22% of participants had heard of WeHo, while that figure was more than triple for West Hollywood, and 81% of participants had positive feelings about the word “Hollywood,” the announcement said.
“The logo gives a nod to West Hollywood’s close ties with the globally known Hollywood industry and the creatives that call our city home,” said Jeff Morris, chief marketing officer of WHTTB. “Visitors can have a true ‘Hollywood’
experience in West Hollywood with our world-class hotels, dining, entertainment, shopping and more, and we wanted our logo to reflect that.”
The new logo and name change comes alongside a new visitors guide, which can be viewed online, and will be followed by a global advertising campaign in select markets.