The City of West Hollywood will host a community meeting with the architect of the proposed Belltower project on Sunset Boulevard on Dec. 19.
The meeting, which will be held from 6:30 to 8 p.m., will be at the community meeting room at the West Hollywood Library, 625 N. San Vicente Blvd. Members of the city’s Community Development staff will be there.
The three-sided, 72-foot tall Belltower structure is planned for the old Tower Records overflow parking lot (which the city now owns), just east of the Sunset Boulevard-Horn Avenue-Holloway Drive intersection. It will have digital screens on two sides that will feature advertisements 75% of the time and is recommended to offer special digital art displays the other 25% of the time.
The Museum of Contemporary Art (MOCA) would curate the digital art displayed on the screens, with the city’s Arts and Cultural Affairs Commission having final approval over all the art displayed.
Conceived by Orange Barrel Media in conjunction with Los Angeles-based architect Tom Wiscombe, after winning a city-sponsored competition, the proposed “Belltower” would be built in three vertical panels of perforated, reinforced aluminum connected via a skeletal frame. The public would be able to walk inside the space between the three vertical panels.
A plaza area is planned around the “Belltower.” Five parking spaces will be eliminated to create the plaza.
The project has drawn criticism from residents of the West Hollywood Heights neighborhood, who object to the loss of parking spaces, its size and what Elyse Eisenberg, chair of the WeHo Heights Neighborhood Association, describes as its “visual blight” and “audio blight.”