Kim Kardashian? Lisa Vanderpump? Bryan Hawn? What about Renee Goldberg?
Renee Goldberg, aka Angelyne, is the woman who originated the concept of becoming famous by promoting oneself as famous. Now her fame is headed to a new level (higher than those 1980s Sunset Strip billboards) with the announcement that the Hollywood Reporter is collaborating with Emmy Rossum, star of “Shameless,” and Sam Esmail, creator of “Mr. Robot,” on a cable/online series about Angelyne’s life.
According to the Reporter, the series will be based on a book written by THR writer Gary Baum, the man who dived into Angelyne’s past and discovered that Ms. Goldberg was the daughter of Polish Holocaust survivors. She grew up in L.A.’s Fairfax District and Panorama City.
Angelyne’s fame blossomed after billboards popped up on Sunset Boulevard and elsewhere in the early 1980s promoting — Angelyne! Angelyne has said in previous interviews that the billboards were paid for by Hugo Maisnik, the inventor of Hugo’s Amazing Tape, an adhesive-free tape, who paid for the “Angelyne Rocks” billboard erected on Sunset in February 1984.
The result: Dozens of requests for magazine interviews and television show appearances and offers for film roles.
In West Hollywood, Angelyne likely is better known than any one of the City Council members. Most West Hollywood residents know the 67-year-old pink-clad vixen for her pink Corvette and her habit of parking that car outside Pavilions to hawk pink t-shirts or sell autographs. But her history is much more complex. Consider, for example, that she ran for governor of California in 2003, making her case by stating “We’ve had Gray, we’ve had Brown, now it’s time for some blond and pink.”
Rossum describes Angelyne’s life as “a poignant and bizarre tale about the hunger for fame, the sexualization of women and the erasing of past traumas.”
The Hollywood Reporter says the series is being shopped to cable and streaming outlets.