WeWork, the coworking office firm, has leased two floors in the Pacific Design Center’s RedBuilding in West Hollywood.
WeWork will occupy the seventh and eighth floors of the building, covering about 70,000 square feet. The RedBuilding is located at 750 San Vicente Blvd. between Melrose and Santa Monica.
WeWork will offer a variety of rental options to small businesses and individuals on month-to-month leases. It isn’t yet clear what rents will be for its WeHo spaces. But a WeWork space on La Brea Avenue between Romaine and Willoughby offers a private office starting at $700 a month, a dedicated desk in an open space shared with others starting at $550 a month and a “hot desk,” or guaranteed desk space in an open room, starting at $350 a month. With the PDC location, WeWorks will have 15 locations in Los Angeles County.
The lease to WeWorks is part of a strategy by the PDC’s owner, Charles Cohen, to attract creative businesses to the three-building complex, initially focused on interior design and home furnishings businesses that catered to the trade rather than retail customers. That market declined during the Great Recession, with many trade vendors opening their doors to retail customers and locating to places more accessible than the PDC to people on the street.
The WeWorks website says the PDC location will offer access to copiers and office supplies, conference rooms, wifi and coffee. It lists 901 Hancock Ave., the city parking structure at Hancock and Santa Monica Boulevard, for parking for its tenants.
Other creative tenants in the RedBuilding are the gay hookup app Grindr, Abrams Artists Agency and Digital Brand Architects.