Sunset Boulevard, known by some as the billboard capital of the world, will get even flashier with the addition of 11 new signs by Clear Channel Outdoor Americas.
Clear Channel announced that the signs would be on the Sunset La Cienega site on Sunset Boulevard at La Cienega. Sunset La Cienega, formerly known as Sunset Millennium, is a development by the CIM Group that includes a parcel east of La Cienega that will have two 10-story towers with 296 hotel rooms and 15,000 square feet of retail space. The parcel between La Cienega and Alta Loma will have two eight-story towers with 190 residential units and 55,000 square feet of retail. Both parcels will feature large public plazas with viewing terraces. Work on the project began in August 2013.
Clear Channel said the new billboards will go live in June when the first phase of the Sunset LaCienega project is completed.
“Clear Channel Outdoor Americas’ new displays are among the largest out-of-home media available in the Los Angeles area,” Clear Channel said in a press release. “The displays include seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly.” The stretch of Sunset Boulevard within West Hollywood currently contains 65 signs with 81 sign faces.
““Sunset Millennium offers brands one of the most centrally located advertising hubs in the entire country, and we are excited to provide advertisers with the unique opportunity to reach the affluent audiences who make their way through the heart of the Sunset Strip every day,” said Bob McCuin, president of sales for CCOA, using the old name for the Sunset La Cienega project. Clear Channel said there are nearly 50,000 people passing daily along the Sunset Strip.