New Study Shows AirBnB with Major Concentration of Rentals in WeHo

airbnb, west hollywood tourism, hotelsWest Hollywood is one of the biggest revenue generators in greater Los Angeles for AirBnB according to a just-released study of that housing rental service by the Los Angeles Alliance for a New Economy (LAANE).

The study is based on a look at AirBnB listings in the Los Angeles area on Oct. 17 of last year. It makes a strong argument that the so-called “shared economy” business has a negative impact on the availability of affordable housing and on hotel revenue. Both are major issues in West Hollywood, where the lack of  housing — and especially affordable housing — has become a growing problem and where hotel room occupancy taxes are the biggest source of revenue.

A two-bedroom house at 435 Norwich Dr. listed on AirBnB for $275 a night.
A two-bedroom house at 435 Norwich Dr. listed on AirBnB for $275 a night.

The study is focused on Los Angeles County and the City of Los Angeles and provides few details about West Hollywood specifically. However it notes that West Hollywood is one of AirBnB’s top 10 revenue-generating neighborhoods, which also include Venice, Santa Monica, Silver Lake, Hollywood, Downtown L.A., the Mid-Wilshire area, the Hollywood Hills, Echo Park and Marina del Rey.

The LAANE study says that while AirBnB markets itself as a way for homeowners and apartment renters to share their homes with tourists, the bulk of its revenue actually comes from rental of “whole units,” which are apartments and houses where the renter or owner is not present. Such “whole unit” rentals accounted for $3.7 million (88 percent) of AirBnB’s $4.2 million in revenue from West Hollywood rentals in 2014. If the city’s 12.5 percent hotel room occupancy tax were applied to that revenue, it would generate $463,000.

Former WeHo resident Kavah's house on Norton Drive listed at $184 a night.
Former WeHo resident Kavah’s house on Norton Drive listed at $184 a night.

A search of the AirBnB website for West Hollywood rentals turns up hundreds of units, quite a few of which are whole unit rentals, with several clearly owned or rented by people who do not live in them. That is a way for a renter, homeowner or apartment building owner to avoid compliance with the city’s rental control ordinance and a city law banning rental of housing units for fewer than 30 days in a row in residential neighborhoods. Those laws generally apply to properties with more than one dwelling unit that were habitable before July 1, 1979 and properties with only one unit, such as a single-family home, that here habitable before July 1, 1979 and whose current tenants moves in before Jan. 1, 1996. West Hollywood restricts annual rent increases for existing tenants to a percentage calculated annually that is based on 75 percent of the Consumer Price Index for the area.

Short-term rentals also generate much more revenue for the owner of a house or apartment building or someone renting an apartment he isn’t living in, who is able to compete with local hotels by charging rates as little as half what they charge for an overnight stay.

"Joshua" and "Cody's" one-bedroom apartment on Fountain Avenue available for $160 a night
“Joshua” and “Cody’s” one-bedroom apartment on Fountain Avenue available for $160 a night

Some West Hollywood AirBnB hosts make it obvious that they don’t live in the housing units they are offering. For example, “Kaveh,” who is listing a one-bedroom rental on Norton Avenue for $124 a night and a three-bedroom house, also on Norton, for $184 a night, says in his AirBnB profile: “I lived on this West Hollywood property for two years, and absolutely loved it and the neighborhood. Now I have moved in with my wife near UCLA, so I’m happy to be able to share this wonderful space with you!”

Others, by virtue of their listing multiple properties, also make clear that they are effectively “landlords” rather than residents of those properties. For example, “Cody and Joshua” offer a one-bedroom apartment on Fountain for $160 a night with a two-night minimum stay. They also offer a one-bedroom condo on North Kings Road for a minimum stay of one month at $3,069, which lets them avoid violating the city’s short-term rental rules. “Keller” is listing studio apartment for $120 a night on Sweetzer Avenue and one two-bedroom apartment for $140 a night on Willoughby along with a studio for $115 a night just outside WeHo in Hollywood.

“Hunter,” who offers a one-bedroom apartment for $189 a night (two-night minimum) at 7950 Sunset Blvd., just outside of West Hollywood, brags that he manages vacation rentals all over Los Angeles.

The West Hollywood City Council named a Shared Economy Task Force last year to look into the impact of unlicensed and unregulated rentals through sites such as AirBnB and of taxi services through Lyft and Uber. In a report last month, the task force recommended that the City Council adopt a new ordinance specifically defining short-term rentals to make more clear that they aren’t allowed. It also recommended that the city reach out to sites such as AirBnB and ask them to include on their websites a statement that such rental aren’t permitted in West Hollywood. AirBnB has done that, but the warning is hidden away on its “help” page.

According to the task force, a survey of hotels by Visit West Hollywood, the city’s tourism bureau, found that few saw AirBnB and similar services as a threat. Indeed, most hotels in West Hollywood reported occupancy rates of 95 percent or more last summer according to a report from the city’s Finance and Technological Services Department.

But the LAANE study notes that an AirBnB analysis released last  December 2014 claimed that 37 percent of its guests would not have visited Los Angeles or would not have stayed as long as they did were it not for AirBnB. Based on that, LAANE arguments, one can assume that 63 percent of AirBnB guests would have visited Los Angeles and stayed for some period of time if AirBnB didn’t exist. “If AirBnB had no listings in Los Angeles, these guests would have stayed in Los Angeles hotels, supported good jobs for Angelenos, and had a negligible impact on the city’s neighborhoods, all while paying taxes'” the LAANE study said..

The LAANE study also argues that AirBnB has a big impact on jobs. “It is more likely that AirBnB units provide employment for, at most, 20 percent of the number of workers as a similarly-sized hotel,” the study says. “In other words, even a high estimate finds some 1,500 workers in place of the 7,400 that would be in a hotel with as many rooms as AirBnB. The wages paid to workers at AirBnB lodgings may be 13.2 percent of what they would be at a similarly sized hotel, resulting in a difference of $3.1 million a week in wages.

AirBnB Rev Neighborhoods


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Rudolf Martin
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Rudolf Martin
TM
Guest
TM

Obviously the success of Airbnb shows just how needed this service really is in LA and the res of the world, and it has many winners. The person renting the unit out wins as he or she now has extra money he can use in the community, helping local business. The many tourists (aka short term renters) who would like to visit West Hollywood but before could not afford the hotels, can now stay here, and spend money at local restaurants and shops. Tourists and short term visitors who would stay in a local hotel would only be enriching the… Read more »

SaveWeho
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SaveWeho

@BC…I’d like to know what a “win” situation would be for someone who lives in an apt. and the unit next door is an AirBNB. How is that a win for someone who doesn’t want to live next to a multitude of people coming in and out. Please explain.

BC
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BC

I agree with James and Zam. As the “creative city”, Weho should work with landlords, tenants, homeowners and Air BnB to make this a win for everyone.

Rudolf Martin
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Rudolf Martin

kayaytche, i have heard this from several people in the last few weeks and I believe the sheriffs did a special briefing about it to the Public Safety Commission recently. You should A) call the sheriffs, B) talk to your local Neighborhood Watch person (the sheriffs station will give you their contact info, I believe), C) attend a Public Safety Commission meeting and comment there, if you can.

kayaytche
Guest
kayaytche

Wait – Rudolf Martin – what?! Can you share more or direct those of us who want to know more to some info? I actually suspect that a drug dealer is using a unit in my building as a stash house, so I’m definitely interested.

Rudolf Martin
Guest
Rudolf Martin

Word on the street is that many apartments in the new buildings along LaBrea (the Huxley and the Dylan) are being offered on AirBnB and/or rented by prostitutes and drug dealers, who can afford the way above market rates, have lots of cash and no interest in a long term rental agreement. The sheriffs have warned us about criminal activities in and around those buildings. I think they specifically mentioned the one on Fountain and Santa Monica.

Could this have been prevented in the planning stage? Duh!

Zam Loomstein
Guest

I personally have used AirBnB and felt its impact on the real estate market, using the service as a handicap accessible place to stay while house-hunting. It took me months to find a place to live, mostly because of my accessibility requirements. I believe there should be some middle ground between an outright ban and open season. First and formost, these units must pay taxes to the city. A land-lord turning a rent-controlled unit into a gray-market hotel hurts everyone and should be allowed. On the other-hand, being able to rent out your place while out of town for a… Read more »

joetheplummber
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joetheplummber

I think there are a couple of hotels being proposed. I would love to see more moderate priced rooms. Our friends have a home up north and they say there is one house on the block that is an Air B N B nightmare because they rent it for parties every weekend. Not what you expect in a single family neighborhood. I also don’t think people should be able to rent and sublease that is cheating. Maybe the existing hotels could strike a deal with us locals that we could get a “friends and family rate” so when our loved… Read more »

James
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James

I would rather see the city work with air bnb than ban it. I think its great – even to rent out whole units – just not long term. I can’t imagine coming to visit West Hollywood.. no way would I pay what friends / family pay to come visit me living here. Hotels are out the wazoo!

Larry Block
Guest

@SaveWeho – exactly.

SaveWeho
Guest
SaveWeho

I dont have any issues if a homeowner wants to list their home…other than they are being completely inconsiderate to their neighbors who never signed up to live next to a hotel. I imagine that’s some kind of zoning issue the city needs to deal with (bed&breakfast/hotel ordinaces). What I have issue with are landlords that are opting to list their units for AirBNB rather than rent them out. There are hundreds. This is taking rental units off the market and driving up prices. This is wrong and this might be contributing to the escalating rents prices and low inventory.… Read more »