Melrose Triangle Project Gets Final Okay from WeHo City Council

Melrose Triangle project site plan
Melrose Triangle project site plan

The West Hollywood City Council gave its final endorsement to the Melrose Triangle project tonight, allowing the developer to proceed with a development that has been in the planning stages since 2003.

The Council agreed to grant the developer, the Charles Company, a demolition permit and a development permit. At its meeting on Aug. 18, the Council had certified the project’s environmental impact report and changed the city’s zoning ordinance to accommodate the project.

With its approval, the Council asked that city staffers consider several steps to reduce the possible impact of the project on area traffic. These include the possible construction of traffic circles on Almont Drive at Rangely, Dorrington and Ashcroft avenues and converting the north-south alley just east of Doheny Drive to a one-way alley. The Charles Company has agreed to cover the $250,000 cost of those measures.

Council members expressed opposition to a proposal by city staffers to study the impact of eliminating left turns from northbound Doheny Drive by drivers wanting to head west on Santa Monica Boulevard. The Council agreed, however, to a proposal by Councilmember John Heilman that the city determine if there are ways to reduce the impact of traffic moving from Doheny to Santa Monica Blvd. without necessarily barring lefthand turns.

The Melrose Triangle project will consist of three buildings containing 303,000 square feet of commercial and residential space that will sit on a plot of land bounded by Santa Monica Boulevard, Melrose Avenue and Almont Drive at the city’s border with Beverly Hills. The latest iteration of its design, by the Studio One Eleven architectural design firm, positions it as a dramatic gateway into West Hollywood for those traveling east from Beverly Hills.

The majority of residents speaking to the Council tonight expressed support for the project. Those who opposed it, including Lyndia Lowy of the West Hollywood Preservation Alliance and Adrian Scott Fine of the Los Angeles Conservancy, said they were concerned that the design calls for the demolition of the Streamline Moderne building at 9080 Santa Monica Blvd. that was known as the Jones Dog & Cat Hospital. That building, now empty, was built in 1928 and renovated in the Streamline Moderne style in the 1930s.

The LA Conservancy has filed a lawsuit to stop the demolition of the building, arguing that the city failed to study alternatives that would have allowed the preservation of the Streamline Moderne building. The city has argued that that building has not been designated as a local cultural resource and that it has been altered in various ways since its redesign in the Streamline Moderne style in 1938.

The Charles Company has agreed to find a way to preserve the entrance to the 9080 Santa Monica building within the project.


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Paul
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Paul

Pet Co., “Target” and other stores like that are practical for people like Von’s etc…. I wish they would build a BIG super Walmart/Sam’s club somewhere nearby. I love those stores!

Rudolf Martin
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Rudolf Martin

at the very least this development will serve to hide the hideous PetCo facade across the street. but it’s a real shame about the historic building. and traffic.

Paul
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Paul

The PDC, blue whale was already build when I first moved to West Hollywood in 1981. I would imagine there were homes and maybe apartment dwellings that were torn down to make room for the PDC. The Pacific design center is a beautiful structure but once you are inside it’s nothing special. I worked there in the late 80’s early 90’s. I was told it is a million dollars a years to have a showroom at the PDC. That was in 1991. It is probably a lot more now? That would explain why the red building remains vacant?

SaveWeho
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SaveWeho

Again, the solution to this is to utilize the Red PDC for the additional overdevelopment. Put their proposed new City Hall in the Red building. Put the new Sheriff’s Station in the Red Bldg. (it should be located off SV Blvd anyways for better access) That would leave more room for open space, retail, theatres in the highly coveted SM & SV Blvd development. But as for Melrose Triangle…I do hope there are useful stores incorporated. West Hollywood has already become a trendy design enclave that no residents ever use. While that might relieve some traffic…what is the point of… Read more »

R Crane
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R Crane

kayaytche – The PDC is a great example of terrible development in West Hollywood. That thing ate up an entire neighborhood, and has been a multi-story ghost town since the ribbon cutting.

kayaytche
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kayaytche

joetheplummber – really? How about a little decorum here? Insults are uncalled for. I’m happy this is going to be built, because I like progress, which I think this is. But I am concerned about building more retails space when SMB is littered with empty store fronts because small biz owners can’t afford the rents. Many stores are now struggling and making little if anything. And still, the Red Building at the PDC is forever vacant. As hinted at by R Crane, what’s likely to fill all of these store fronts are chains. Ok, fine. But have you been to… Read more »

joetheplummber
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joetheplummber

@Paul. You are like what 7-Up is to Coca-Cola. You are the UnCola. You would like everything to be sweet and bubbly and well, just put the “lime in the coconut.” Wake up Paul West Hollywood is Progress. Beverly Hill is full of rich Hillbillies with Mansions. Of course they don’t care about their back side. They have a Mayor and a City Attorney that are too stupid to write a non-discrimination ordinance against the Dorchester Group whose owners operate a hotel that profits from hate. Lillie, you dumb survivor’s daughter, get a B.I.D.. make all the Hotels in B.H.… Read more »

R Crane
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R Crane

Demolishing the historic Streamline Moderne building to make way for this banal development is a short-sighted mistake. But, you know, yea! Another Jamba Juice location!

Paul
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Paul

People friendly not gay or straight friendly. Areas of the city are by design catered to the gay community but that being said, over the years straight females go to gay clubs and bring their straight BF’s, so it is not so gay anymore. Seniors live here as well as Jewish people and yes, gay people who could care a less about gay bars. The city of West Hollywood needs to be more people friendly as well as environmentally friendly like Beverly Hills & Santa Monica.

RickT
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RickT

Be real folks WEHO is not Beverly Hills and the gardens around BH we can all use, I see the two cities as extensions of each other. We need more green space sure, we also need more office space so people can live and work in WEHO. We need to get a subway and get all the buses on electric, lots of work to be done but this was a decent move in the right direction. WEHO still has a long way to go, Sunset Strip is Iconic and we need to make sure to preserve it, a few more… Read more »

Paul
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Paul

Obviously the developers are happy. It’s work for them.

JJ
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JJ

YAY!!!!!!!!! FINALL APPROVAL!!!!!!!!!!!! YAY!!!!!!!!!!!!!