Ian Schrager, who pioneered the “boutique hotel” concept with such famous examples such as the Delano in Miami and the Morgans, Paramount and Royalton hotels in New York, and John Pawson, the British minimalist designer, have collaborated on the design of the new Marriott Edition hotel planned for the southeast corner of Sunset Boulevard at Doheny on West Hollywood’s border with Beverly Hills.
The 190-room hotel will be the West Coast flagship of the Edition hotel concept, developed by Schrager, who also is known for partnering in the 1970s with Steve Rubell on New York City’s Studio 54, the nightclub of choice for the likes of Andy Warhol, Liza Minnelli and Mick Jagger. The concept is to create the one-of-a-kind feel of a boutique hotel, as exemplified by its unique food and entertainment offerings, among other things, in a chain hotel. It will also include 20 condominiums, a restaurant and spa.
Marriott currently has Edition hotels in Istanbul and London. A Miami hotel is scheduled to open next month. Others are planned for New York City and Sanya, China in 2015; Abu Dhabi, Bangkok, Shanghai and Gurgaon, India in 2016, and West Hollywood, Paris, New York City and Wuhan, China, in 2017. Marriott closed on the purchase of the 1.37-acre West Hollywood site in January 2013.
Pawson, who left architecture school without completing his degree, nevertheless has been recognized as one of the world’s leading minimalist designers. His work has ranged from Calvin Klein stores to the Abbey of Our Lady of Nový Dvůr in Bohemia in the Czech Republic. Other work includes churches in Venice and Augsburg, Germany, a cafe in Okinawa and homes for author Bruce Chatwin and Schrager, among others. Pawson also worked with Schrager on the Miami Edition hotel.
Perhaps the most striking aspect of the West Hollywood Edition is its exterior facing Harratt Street. As the building increases in height, its floors seem to step away from the residential neighborhood behind it. Each is heavily laden with trees or plants. In addition to restaurants, the West Hollywood property also will have a night club and a rooftop pool and bar. The building that comprises the front of the hotel rises to 13 stories facing Sunset Boulevard and the building that is its rear rises nine stories above two stories of parking decks.
The design will be reviewed on Thursday by the city Planning Commission’s Design Review Subcommittee. Marriott is seeking permission to expand the commercial space by 10,000 square feet to a total of 31,291 square feet, to add a 5,000 square foot roof deck bar and to add a 5,000 square foot nightclub. The subcommittee will meet at 5:30 p.m. at the Plummer Park Community Center at 7377 Santa Monica Blvd. at Martel.
West Hollywood’s Sunset Strip, once known primarily as the home of rock music, increasingly is being seen as a locale for hotels and other commercial properties. BusinessWeek, in an article published in August, said the sounds that The Strip is known for no longer are associated with music but with old buildings being demolished and replaced by new ones such as the Sunset La Cienega mixed use development at Sunset and La Cienega boulevards and the Marriott Edition project.