When It Comes to Neon, West Hollywood Rivals Las Vegas for Flash

Trader Joes Sign
TRADER JOE’S, 8611 Santa Monica Blvd. at Westmount Drive. Trader’s is crowned with a neon palm tree that gives fair warning that staffers inside the store are likely to be wearing Hawaiian shirts, adopted as a uniform two years after Trader’s opened its first location, in Pasadena, in 1967. Photo by Joshua Barash.

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Wanna Buy A Watch Sign
WANNA BUY A WATCH?, 8465 Melrose Ave. just east of North La Cienega. The 1930’s Gruen Watch Time clock above the door makes WBAW? easy to spot. Inside Dr. Ken Jacobs, a former clinical psychologist, sells vintage and stylish modern watches and diamond jewelry. Photo by Joshua Barash.

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Zen Healing sign
ZEN HEALING MEDICAL MARIJUANA PHARMACY, 8464 Santa Monica Blvd. near North Alfred. Some of us may remember a time when the sale and purchase of marijuana was a discreet activity. The bright green neon cannabis leaf in Zen’s front window is clear evidence that that time is over. Photo by Joshua Barash.