When It Comes to Neon, West Hollywood Rivals Las Vegas for Flash

The Body Shop Sign

THE BODY SHOP, 8250 Sunset Blvd. at Harper. The eight neon images of naked female dancers that decorate the Body Shop’s facade make abundantly clear that this isn’t a place to get an oil change or a muffler repaired. A minus is that no alcohol is served. But that permits a plus — Body Shop stays open until 4 a.m. Photo by Joshua Barash.

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Pleasure Chest Sign in West Hollywood CA

PLEASURE CHEST, 7733 Santa Monica Blvd. near North Spaulding. This “adult” emporium’s bright red, vertical neon sign brashly projects a brand the meaning of which even a eunuch would get. It carries pretty much everything one would need to create, or indulge in, a fantasy. Photo by Joshua Barash.

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Neon Sign in West Hollywood CA
STUDS THEATER, 7734 Santa Monica Blvd. at North Spaulding. Studs’ lighting isn’t really neon. But this porn, er “adult” theatre bears a bright but reserved sign and on the inside features the handprints and footprints of X-rated stars such as Marilyn Chambers, John Holmes, Linda Lovelace, and Harry Reems. Worth a visit for that touch of history, even if you’re not a fan of movies without plots. Photo by Joshua Barash.

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Unicorn Alley Sign

UNICORN ALLEY, 8940 Santa Monica Blvd. just east of North Robertson. Unicorn Alley, now replaced by Cooley’s, a gastropub expected to open later this year, was branded with a neon sign that seems quite reserved, especially when contrasted with its “adult” merchandise, which included print and video media and a wide array of “toys.” While it appealed to all orientations, its Boystown location made it especially GFTG (Good for the Gays). Photo by Joshua Barash.