Lomography Closes Landmark WeHo Store

West Hollywood retail, west hollywood businessLomography is closing on Sunday (Mar. 24) its store on the corner of Santa Monica Boulevard and Laurel Avenue. The two-story retail space, with floor to ceiling windows, has been somewhat of a visual landmark on that corner since its opening three years ago.

Unusual in this digital era, Lomography LA focused on analog cameras, in particular the Lomo Kompakt Automat, a plastic Russian camera. The camera was discovered by a group of students in Vienna who in 1992 formed the Lomographic Society International. Lomography thus became a movement as well as a physical camera.

In contrast to digital photography, Lomographic photographers embrace the optical distortions, light leaks and low-fidelity of the images they produce. The Lomographic motto is “Don’t Think, Just Shoot.”

It is unclear what retailer will move into the space when Lomographic have moved out.