The West Hollywood Marketing and Visitors Bureau has adopted a catchier new name and a new logo as part of a rebranding effort. The organization, whose role is marketing West Hollywood as a destination for tourists and businesses, now calls itself Visit West Hollywood. Its logo, which used to use the “WH” abbreviation for West Hollywood, now uses “WeHo,” a term that has become popular in conversations and headlines.
“We are proud to announce our name change to ‘Visit West Hollywood,’ which advances our focus on positioning West Hollywood as a highly attractive destination to domestic and international visitors,” said Brad Burlingame, president and CEO of Visit West Hollywood. “Following on the launch of our boldly redesigned website last summer, we felt the time was right to update our brand identity to better reflect our mission to attract visitors to the City of West Hollywood.”
Visit West Hollywood will continue to use slogan “living forward,” which it says symbolizes West Hollywood’s “progressive values and trendsetting visitor experiences.”
The organization revamped its website this past summer, offering a detailed calendar of West Hollywood events. It recently added Elizabeth Pickering, former leisure sales manager at Sanctuary Camelback Mountain Resort in Scottsdale, AZ, as director of sales and Erin Pedraja, a project manager at CX Interactive, a digital marketing agency, as director of digital marketing.
Tourism is a major contributor to the West Hollywood economy, with an estimated 1.2 million annual visitors spending $750.2 million according to a 2010 study, the most recent available. Visit West Hollywood estimates visitors generate $3.3 million annually in sales taxes and $14.1 million in hotel room occupancy taxes, the city’s largest single source of revenue. In addition, the survey estimated that 4,692 West Hollywood jobs were supported by tourism.