Correction: An earlier version of this story said that the City of West Hollywood is proposing to permit 18 additional billboards over the next 15 years and 20 digital billboards, with three of those being revisions to existing standard billboards. In fact, the city is proposing to permit a total of 18 additional billboards over the next 15 years, of which 17 could be digital. Three existing digital billboards could be converted to digital. The story has been changed to correct the error.
The City of West Hollywood will present next its proposal to revise regulations governing signs on Sunset Boulevard to permit as many as as 18 additional billboards over the next 15 years, of which 17 could be digital billboards. In addition, three existing billboards would be allowed to convert to digital. There currently are 89 billboards along the 1.6 miles of Sunset between Doheny and Havenhurst known as the Sunset Strip. There also are four digital art signs.
The proposal will be presented for discussion at a community meeting from 6:30 to 7:30 p.m. at the Horn Plaza Community Room at 1230 Horn Plaza, a condominium building that sits at the end of Horn Avenue above Sunset Boulevard.
The Sunset Strip Off-Site Signage Policy would amend the city’s current Sunset Specific Plan, which governs development in the area. A report from the city’s Community Development Department says “the amended policy includes standards and requirements for permitting a limited number of digital billboards and for limited opportunities to convert existing traditional billboards to digital billboards on eligible sites. In addition, the amended policy language allows for modifications to existing signs for changes to height, orientation of sign faces, or pole location. The policy also allows for limited modifications of allocation of sign area for existing tall wall signs.”