The California Association for Coordinated Transportation (CalACT) has recognized West Hollywood with its 2015 Leadership Award for implementing creative transportation programs.
CalACT is a statewide nonprofit organization whose membership include individuals and agencies from diverse facets of transportation, including operators of small and large systems transit systems, planning and government agencies, social service agencies, suppliers and consultants.
A successful transportation program identified by the award is West Hollywood’s TLC program, which provides door-to-door Dial-A-Ride services to the city’s residents who most need them.
An increasingly popular local option is Cityline, a free shuttle service that offers an alternative to larger modes of public transit. Cityline operates Monday through Saturday from 9 a.m. to 6 p.m. Since implementing major route and schedule changes in March 2013, Cityline has seen a significant increase in ridership.
Another model transportation initiative is The PickUp, West Hollywood’s free nighttime ride. The PickUp is a trolley service that offers a safe and convenient way to get to a destination in West Hollywood on Fridays and Saturdays from 8 p.m. to 3 a.m. New seasonal Sunday service is expected to launch in June 2015. The PickUp travels along Santa Monica Boulevard in a four-mile loop with 10 stops in each direction between Robertson Boulevard and Fairfax Avenue and arrives at stops every 15 minutes.
Cityline needs to be even more streamlined. It doesn’t make sense why it has to loop around many of the residential side streets a block or two away from Santa Monica Blvd. It takes almost 40 minutes from Santa Monica and Santa Vicente all the way to Curson and Santa Monica when it only takes 15 to 20 minutes on Metro. Keep it simple and you will see ridership increase even further.
the TLC dial-a-ride is a great program