A group of politicians, preservationists and celebrities will stage a press conference at 10 a.m. tomorrow to call for the preservation of Norms, the Googie-style diner at 470 N. La Cienega Blvd.
Speakers will urge people to sign a petition created by the L.A. Conservancy that opposes demolition of the iconic diner, whose new owner already has said he does not plan to demolish it but will incorporate it into a new retail plaza.
The director of communications for L.A. City Councilmember Paul Koretz said likely participants in the event will include Koretz; West Hollywood Mayor John D’Amico; L.A. Conservancy Executive Director Linda Dishman; Michael L. Colonna, president of the Norms Restaurants group; actor Matthew Weiner (“Mad Men”); actor-singer James Darren, and Belinda Carlisle (“The Go-Gos”).
Last week the Los Angeles Cultural Heritage Commission voted unanimously to declare Norms a cultural monument, a designation that must be approved by the L.A. City Council.
The Norms site, which sits just south of West Hollywood’s boundary with Los Angeles, was purchased last month by Faring Capital. Faring’s Jason Illoulian emphasized that he does not plan to demolish Norms, although Faring has obtained a demolition permit. Illoulian said he hopes to keep the Norms building alive as a 24-hour diner. Illoulian said he envisions it as the centerpiece of a “community of shops” like that at the Brentwood Country Mart.
The eccentric Googie style takes its name from a coffee shop called Googie that was at the intersection of Sunset and Crescent Heights boulevards in the 1950s. Today, in addition to Norms, a major example of the Googie style is Mel’s Diner at 8585 Sunset Blvd. just west of Londonderry Place in West Hollywood.