WeHo Weekend ‘Entertainment Shuttle’ Gets Branding Company

Thu, May 09, 2013   By Staff    3 Comments

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The West Hollywood City Council moved forward with plans for a weekend “entertainment shuttle” on Monday.

The council started the bidding process to find a shuttle service provider for a 6-month pilot program, which will run from July 1 through December, and approved paying Symblaze Inc. $17,000 for branding and marketing (council members voted 4-0, with Councilmember John D’Amico abstaining).

The shuttle, approved in April, will make 15-minute runs from Doheny Drive to Fairfax Avenue along Santa Monica Boulevard with a detour to the West Hollywood Public Library parking deck on San Vicente Boulevard. It will operate on Fridays and Saturdays from 8 p.m. to 3 a.m.

If possible, the council asked that a “demonstration vehicle” be available for the LA Pride Parade on Sunday, June 9.

The expected cost for the six-month pilot program is $93,000, which does not include marketing and branding costs.

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3 Comments

  1. Andres D.Mon, May 13, 2013 at 10:45 am

    There’s no reason why this shuttle shouldn’t stop at the Hollywood/Highland Red Line Station.

  2. keaswaranWed, May 15, 2013 at 8:38 pm

    I agree with Andres – connecting to Hollywood/Highland will open up West Hollywood’s nightlife to lots of people in Hollywood, Silver Lake, and even Downtown who don’t like the current encouragement of drunk-driving.

  3. GCFri, Aug 09, 2013 at 1:33 pm

    The entertainment shuttle only serves the city of West Hollywood. Hollywood, Silver Lake, and downtown are in Los Angeles city limits. Different jurisdictions.

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