The West Hollywood City Council moved forward with plans for a weekend “entertainment shuttle” on Monday.
The council started the bidding process to find a shuttle service provider for a 6-month pilot program, which will run from July 1 through December, and approved paying Symblaze Inc. $17,000 for branding and marketing (council members voted 4-0, with Councilmember John D’Amico abstaining).
The shuttle, approved in April, will make 15-minute runs from Doheny Drive to Fairfax Avenue along Santa Monica Boulevard with a detour to the West Hollywood Public Library parking deck on San Vicente Boulevard. It will operate on Fridays and Saturdays from 8 p.m. to 3 a.m.
If possible, the council asked that a “demonstration vehicle” be available for the LA Pride Parade on Sunday, June 9.
The expected cost for the six-month pilot program is $93,000, which does not include marketing and branding costs.